Original Article
From the Front End to the Back End – the Importance of Strategic Thinking
Andrew Edkins
February 17, 2024
Abstract
This essay considers the interest Peter Morris had in the earliest stages of the project’s lifecycle. The essay considers why this front end of the project is worthy of both academic and practitioner interest through linking the project’s strategic front end to the latter stages of the project, where the project transitions into the required product of the project endeavour. The essay acknowledges the astuteness of Peter Morris’s observations and insights and seeks to build on this with considerations and recommendations for both the scholar and the practitioner interested and involved with projects.
Keywords: Strategic front end, strategic management of projects, Peter Morris, transition to operations, project back end.